Coke Studio - Untold 2023
Coke Studio was our brainchild for Coca Cola's presence at the Untold Music Festival in Cluj-Napoca in August 2023. With a brief to create an inviting space in a meadow surrounded by trees spanning about 1000 square meters, the goal was to engage festival-goers with the brand in a memorable way.
Collaborating with Overskin, the project management agency, we conceptualized a space around music and the Coke Studio. Placing festival-goers on stage, they became creators and artists using preset sound schemes and visuals, interacting with friends and colleagues.
As night fell, renowned DJs took the stage, extending the party into the late hours. The experience was enhanced by a wheel of fortune and numerous LED screens scattered around the meadow for everyone to witness the performances. A light projection of fireflies in neighboring trees and scattered poufs completed the setup, providing serene spots for relaxation amidst the vibrant festival atmosphere.